Requirement
KASB Funds needed a marketing kit prepared for the launch and marketing of the KASB Islamic Income Fund.
Our Solution
The emagine design team focused their attention on devising a campaign that brought forward the images and symbols that identified Islam. A minaret was made the focus of the logo while the design for the advertisements and promotional material carried the tile designs that were part of Muslim history. Additionally, since the target of this investment opportunity was different than previous opportunities, the decision was made to include a series of Urdu language advertisements in this launch.
