KASB Group Business Review

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Client: KASB Group

Industry: Financial Services

Country: Pakistan

Requirement

The KASB Group needed a different format for their annual report that was more in line with international standards of practice for the financial industry.

Our Solution

Initially, the emagine group researched the major global investment banks, mutual fund management companies, security exchange companies and commercial banks to get an understanding of the different ways that information was being presented to investors. Once the research was completed, a mockup of the suggested format of the Business Review was prepared to be reviewed by the management for approval.

Following their suggestions and feedback, the Business Review format was tailor to a final design.

emagine then engaged a professional photographer to spend 3 days on site taking photographs following the design requirements that we provided. While the photographer was working, the emagine team began working on bringing the design together with content so that the management would be able to review the document at different stages of preparation for approval. As a result, the final Business Review as a polished publication with outstanding images, illustrations and content that presented the KASB Group and its affiliated companies in a very strong position.

Deliverables

Content Document, Design Mock Up, Photographer Design Requirement, Illustrations, Final Business Review

Tools & Technology

Adobe InDesign