Requirement
KASB Funds Limited needed logos for each of their mutual fund products.
Our Solution
Over the course of 4 product launches, the emagine group designed logos for the mutual funds products that symbolized the vision set forward by the organization for each specific fund. A comprehensive brand book was also prepared for logo usage, typeface and color schemes.
Each logo was designed using different weightages of fonts based on how the investment strategy of the fund was organized. For example, the KASB Stock Market Fund logo has Stock in a larger, heavier font as the focus of the fund was on stock market investments.




