KASB Funds Product Logos

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Client: KASB Funds

Industry: Financial Services

Country: Pakistan

Requirement

KASB Funds Limited needed logos for each of their mutual fund products.

Our Solution

Over the course of 4 product launches, the emagine group designed logos for the mutual funds products that symbolized the vision set forward by the organization for each specific fund. A comprehensive brand book was also prepared for logo usage, typeface and color schemes.

Each logo was designed using different weightages of fonts based on how the investment strategy of the fund was organized. For example, the KASB Stock Market Fund logo has Stock in a larger, heavier font as the focus of the fund was on stock market investments.

Deliverables

Product Logos for KASB Liquid Fund, KASB Stock Market Fund, KASB Balanced Fund, KASB Islamic Income Fund, Brand Book

Tools & Technology

Adobe Illustrator, Adobe InDesign