Requirement
KASB Funds needed corporate advertisements that could be used in domestic and international publications.
Our Solution
Since most of the advertising for KASB Funds had been for their various funds, we set out to design advertisements for KASB Funds that would cause people to stop and read the copy. To achieve this, we advised the KASB Funds management team that
we would not be using standard financial services concepts, as they had been used and re-used ad naseum by other organizations so would not achieve the desired impact.
Our advertisements focused on making the company more “human” and less like an organization. Working from the belief that if potential investors could form a personal attachment with the company, they would be more likely to work with them.
