Requirement
The KASB Group wanted to standardize their corporate logos across the group.
Our Solution
At emagine, we first took apart the existing logos to understand the strengths and weaknesses and to better refine the overall brands. While the KASB Funds and KASB Capital logos only needed slight tweaking, the KASB Securities logo was completely redesigned as it didn’t fit the brand standard.
For each of the logos, a new color combination was developed that would maximize each company name and contrasts them when viewed together on a single page.
Simultaneously, all corporate communications kits were re-designed with the new logos and colors standardizing the brand images for each company.
