Requirement
KASB Funds was launching its 3rd mutual fund in Pakistan and needed a complete marketing kit for the launch.
Our Solution
emagine, having worked with KASB Funds on the 2 prior mutual fund launches, was very clear on the requirements for the logo and marketing collateral. Unlike the 2 previous launches, the KASB Balanced Fund was emagine’s first opportunity to run the entire marketing plan for the launch.
We developed a comprehensive marketing campaign that ran from online to print and outdoor allowing the most exposure for the fund to facilitate the higher investment opportunities. The core message in the campaign was a balanced growth in savings through secure and leverage investment tools.
This campaign generated great interest and investment into the fund at a time of great turmoil in Pakistan, as the fund was launched immediately after the assassination of Benazir Bhutto.




