Requirement
iPhoneYou Limited, a low-cost IP Telephony provider in the United Kingdom, wanted to launch its services in Pakistan to allow Pakistani users to easily call their friends, family and business associates around the world at more affordable prices.
Our Solution
At emagine, we prepared a Brand Strategy and Marketing Plan for the management of iPhone that took into account the requirements and demands of the potential users and selling points so that they were clear on what would need to be done to make a strong launch in country.
The campaign was tied to the Eid-ul-Adha holidays, which were being celebrated around Christmas and New Year’s.
The campaign was promoted through postcards, fliers and billboards around the city of Karachi. The iPhone Direct and Pre-Pay tariff fliers were used in the United Kingdom after the campaign.






