Requirement
Go4B wanted a complete campaign and marketing collateral for their Triple Play solution being rolled out simultaneously with the Go4B FreePhone launch.
Our Solution
emagine created a campaign around the phrase “Turn Us On,” which incorporated cable television, broadband internet and IP Telephony. The marketing collateral included a number of items that were designed to explain to potential subscribers the benefits, costs and process for new subscribers, while
existing subscribers were provided with a clear understanding of the cost change for them with the addition of any of the services.
The emagine kit included an advertising folder for all the marketing materials, an introductory flier for distribution in newspapers, a full color insert for subscriber bills, a product brochure and tariff card, and the required forms for service activation.
