Requirement
Go4B needed a strong marketing campaign for the launch of their IP Telephony solution called Freephone. The campaign revolved around educating the customer about the service since it was the first time IP Telephony was being offered in Pakistan and providing an incentive to existing subscribers to sign up for the new service.
Our Solution
emagine worked with the management of Go4B to best understand the product, how it would be used by potential subscribers and the per call cost to the subscriber. We started by designing the product logo that would feature in all the marketing and advertising materials. Once the product logo was finalized, the design team at emagine put together newspaper inserts and a building banner that would be used for promotion prior to and during the launch.
