Requirement
We wanted a professional brochure designed for our first print marketing campaign.
Our Solution
It’s always difficult when you design a brochure for your own organization, by your own organization. There is a lot of discussion about content, design and layouts before the design even starts to take form on paper. These were the issues we were dealing with at emagine when we went into production on our own brochure.
Since inception, emagine has always used a digital brochure format as we wanted something that would be easy to distribute, easy to read and easily forwarded to others.
This year, we decided that we wanted to actually print a brochure as part of our marketing campaign this quarter. This was a significant change to our marketing positioning from past years.
We spent about 2 months working on the design, developing multiple content samples and brochure designs before finalizing one design. We took more time with our own brochure for a few reasons, first, the work load at emagine was quite busy so we didn’t have time to work non-stop and second, we couldn’t get one design that the entire management agreed upon.
We are extremely proud of the design that we finalized and feel that it brings all of emagine to the customer in simple, easy to understand language that makes decision making easy for any corporate executive.
