Marketing Intelligence

06.02.11

In our earlier posting, we introduced you to marketing intelligence and the series that will be available to you from the emagine site. In the last presentation, we gave you a background into what makes marketing intelligence important to marketers through a variety of real-life examples that show how it changed the results that marketing [...]

05.26.11

All of us are familiar with strategic intelligence, business intelligence and competitive intelligence, but what is marketing intelligence and why is it important to us as marketers? Marketing has always been part of the “fuzzy science” because corporate executives tend to not understand now to qualify the results of their marketing and branding activities. With [...]