Interactive Marketing

05.16.11

Emerging Media & Its Impact on Marketing

One of the hardest topics to understand in the digital marketing world is that of emerging media and how it impacts marketing. To understand emerging media, we need to look at all the different technologies including location-based (proximity marketing), augmented reality, gamification (brand based online games) and QR codes. But these technologies are only the [...]

04.28.11

Creating a Target Rich Environment

In today’s business world, we spend so much time thinking about advertising and marketing that we forget about audience. Sadly, when you don’t have a target rich field, your marketing and advertising goes to waste. Where is your focus? In this presentation, we digger deeper into the understanding of developing a target rich environment for [...]

04.21.11

Why Do You Know So Much About Me

In the online world, privacy is of extreme importance… or is it? As our world quickly moves more and more online, a clear division is appearing between people who want to keep their online lives private and those that feel it defeats the purpose of online communities and profiles. Eric Schmidt, former CEO of Google, [...]

04.19.11

Building a Progressive Social Strategy

One of the hardest parts of marketing effectively in the digital world is getting the strategy right. Over the years, we have seen many brands stumble with getting this part of the interaction right and have worked with numerous clients in helping them to develop a progressive social/interactive strategy to engage with their customers and [...]

04.16.11

Getting Found Through Online Advertising – Part III

The last two presentations have related to the process of Search Engine Optimization. We have covered website optimization, how search engines work, how pages are listed and indexed. Those presentations covered the dynamics of getting your website onto the search engines. This presentation discusses how you bring traffic to your website through online advertising. Online [...]

04.12.11

Search Engine Optimization – Part II

While we all are familiar with Google, Yahoo! and Bing, many of business executives have a limited understanding of how their websites and content appear, get ranked and are found on these same search engines. This presentation is the second of a three part series on Getting Found that will provide corporate managers and business [...]

04.09.11

Search Engine Optimization – Part I

While we all are familiar with Google, Yahoo! and Bing, many of business executives have a limited understanding of how their websites and content appear, get ranked and are found on these same search engines. This presentation is the first of a three part series on Getting Found that will provide corporate managers and business [...]

04.02.11

Traditional vs. Interactive Marketing – Knowing the Differences

As we move forward with our discussion on Interactive Marketing, we need to understand the differences between the marketing that we have understood for the past decade and the marketing that will drive us for the next decade and more. Having read the first lecture in this series, you have already gotten a very clear [...]

03.24.11

Introduction to Interactive Marketing

The field in Interactive Marketing, or Digital Marketing, has become one of the fastest growing disciplines in marketing due to the value and benefit provided to brands and companies. At the same time, it is also one of the most misunderstood due to the speed at which it is expanding and difficulty in being able [...]